CJ Motorsport Consulting Ltd was launched in 2005 by award-winning film director Serge Ioan Celebidachi and business development specialist James Olivier.

In 2004, while filming a “behind the scenes” documentary about elite motor racing, Serge had met many a promising racing driver in need of funding and direction.

Meanwhile, as Group Business Development Manager at SPG Media PLC, James had established strong commercial links with senior marketing decision-makers in search of motor racing exposure.

Consequently, Serge and James decided to join forces in order to help meet the

needs of drivers and corporate sponsors alike.

In October 2005, CJ Motorsport was appointed by Romanian media company Oblique to plan and execute its motor racing sponsorship campaign.

In January 2006, CJ Motorsport signed French driver Bruce Jouanny and young British driver Sam Bird.

In August 2006, CJ Motorsport signed Spanish driver Borja Garcia.

The company also enjoys an informal working relationship with a number of other drivers, including Frenchmen Jonathan Cochet and Bruno Besson, as well as young Romanian prodigy Mihai Marinescu.